Klapkiv Y. The formation of the insurance services market in Ukraine: conceptual principles of theory and practice

The object – insurance market as a component of the financial market and an important component of the insurance sector of the national economy. The purpose – development of new approaches to substantiation of theoretical and methodological bases of formation of the market of insurance services, development of institutional determinants and substantiation of applied dominants of its functioning and delineation of prospects of progress. Methods – dialectical; epistemological; logical; historical and logical; empirical (comparison, economic and statistical, measurement, descriptive, tabular and graphical); methods of correlation-regression analysis, formalization and modeling; system-functional and method of comparative studies. Novelty – theoretical and methodological principles of formation of the newest paradigm of formation of the insurance services market in Ukraine are developed, on this basis of which the economic content of the insurance services market, its necessity, specificity and institutional elements are clarified; a comprehensive scientific approach to the disclosure of the essence of insurance interest in life insurance and property insurance as a specific financial concept is formed; the definition of the content of the insurance service as a process and as a result of which a unique insurance product will be consumed, identified by the main characteristics of certain types of insurance; scientific and methodological approach to determining the financial mechanism of the market of insurance services, which is proposed to be considered as a set of specific methods, tools and levers involved in insurance activities, are improved; methods for assessing the effectiveness of the transformation of the process of creating the cost of insurance services with the use of technical innovations that will promote the redistribution of financial resources in the process of forming insurance services and improve the activities of the insurance company is improved; categorical-conceptual apparatus of research of the process of formation of the modern market of insurance services are improved through the introduction into scientific circulation of the terms "insurance culture" and "insurance consciousness"; scientific approach to understanding the concept of "catastrophic risk" as the probability of natural disasters caused by natural forces, actions or inaction of people who have a sharp and unexpected nature, a large area of spread or signs of a pandemic is improved; the scientific periodization of the institutional genesis of insurance was further developed; methodological basis of the latest direction of scientific research on the application of technical and information innovations in the market of insurance services, taking into account the principles of process and system approaches; the concept of "institutionalization of the insurance market" as a process of organizing and regulating formal and informal institutions that have evolved under the influence of historical preconditions; scientific and methodological apparatus for evaluating the effectiveness of the empirical analysis of the impact of technical innovations on the financial activities of the insurer; scientific approaches to the formation of promising areas of development of the insurance services market in Ukraine by identifying a favorable environment for the introduction and dissemination of new types and technologies of insurance. The findings have been implemented i in the activities of the National Commission for State Regulation of Financial Services Markets; AMC OTP Capital LLC; Kharkiv Union of Insurers; Insurance Business Association; Association of agricultural service cooperatives of Ternopil region "Faini Gazdy"; PJSC "Insurance Company Prestige"; TDV "International Insurance Company"; Halychyna-Auditservice Audit Firm LLC; LLC "Institute of Postgraduate Education and Business"; NGO "Innovative Cooperative Association"; Department of Agrarian Economics and Food of the National Academy of Agrarian Sciences of Ukraine and Ternopil National Economic University. Scope – Committee of the Verkhovna Rada of Ukraine on Finance, Tax and Customs Policy, National Bank of Ukraine.