The dissertation reveals the peculiarities of the relationship of culture with technique and technology as the main factors of socio-cultural development. The
essence of the accelerated technological progress of the end of the 20th – the beginning of the 21st century connected with transition to a new type of thinking and
scientific knowledge which transforms a picture of the world of the subject of technological innovations and character of its activity has been found out. An attempt
has been made to reveal the features of the development and dissemination of new technologies, attention is paid to the positive and negative aspects of their implementation. The state and prospects of implementation of artificial intelligence in various branches and spheres of life of society and the individual have been revealed, features of the Internet of things as difficult social and technological system and possibilities and prospects of application of robotics in social sphere have been found out, and the problems of development and transformation potential of NBICtechnologies have been investigated. The peculiarities of digitalization in the sphere of everyday life have been revealed, the possibilities of AI for the creation of works of art have been clarified, and the new artistic practices that arise at the intersection
of art, science and technology have been characterized, and the world experience and problems of digitization of material cultural heritage have been analyzed. The
tendencies, causes and consequences of the spread of cybercrime in the world have been analyzed, attention has been paid to the need to form a culture of cybersecurity, the essence of technological singularity and the threat of dehumanization of modern society under the influence of new technologies has been considered.
It is concluded that technology is one of the phenomena of culture; they are rooted in social life, in the socio-cultural context of the era, link culture and nature. Socio-cultural potential of technologies, including digital, is primarily the introduction of technical and technological innovations in the cultural and artistic sphere. Digital technologies have not only become organic in human life, they form a new cultural experience and radically change its behavioral and cultural preferences,
so today we can confidently talk about digital culture and the digital society in general.
Emphasis is placed on the unpredictability of modern technological development, respectively, the inability to predict the scale of social and cultural. This convinces us how relevant it is today to deeply and comprehensively study the positive and negative effects of the introduction of new technologies. In the
future, their spread on a global scale will lead to even deeper qualitative changes in the socio-political and socio-humanitarian spheres will form a fundamentally new
ethics of relations. This obliges the humanities to develop theoretical and methodological foundations for the introduction of new technologies, given the scale
of their impact on all spheres in modern society: economics and politics, education and art, communication and the environment, health and education, etc. An objective
assessment of this impact necessitates a rethinking of the way in which a person subordinates and will continue to subordinate the consequences of technical and
technological development.
Keywords: digital technologies, culture of modern society, artistic practices, digitization, digitizing, digital age.
