Lazarenko V. Development of ecological marketing in organic agriculture

Lazarenko V.I. Development of ecological marketing in organic agriculture. - Qualifying scientific work on the rights of the manuscript. The dissertation on competition of a scientific degree of the doctor of philosophy in the field of economy on a specialty 051 - economy (05 - social and behavioral sciences).– Institute of Agroecology and Environmental Management of the National Academy of Agrarian Sciences of Ukraine, Kyiv, 2020. In the theoretical section it has been found out the nature and content of environmental marketing in organic farming, summarized and defined conceptual provisions of the further development of organic agriculture. The analytical section of the dissertation examines the current state and trends in environmental marketing in organic agriculture. conducted market analysis for organic products Ukraine and the European Union, with assessment of the legal regulation of organic food market, analyzed the system of state marketing tools and ways of enhancing its effectiveness. In the recommendatory part of the study the system of consumer control of organic food on the basis of behavioral models of consumer value is formed, the organizational and economic mechanism of development of organic agriculture in the context of development of ecological marketing is offered. The dissertation is devoted to substantiation and improvement of theoretical and methodical bases and development of practical recommendations on development of ecological marketing in organic agriculture. Key words: ecological marketing, agriculture, organic production, sustainable development, environment, balanced nature management, ecological safety, ecologically safe strategy, agricultural lands.