Datskova D. Management of development and commercialization of a new product in the context of digitalization of the economy.

The thesis is devoted to complex research of management process of development and commercialization of a new product in the international companies on consumer goods market, improvement of applied tools for development a new product and organizational maintenance of commercialization of a new product in the context of digitalization of the economy. The thesis reveals the essence and impact of digitalization of the economy on the innovation process, refines the categorical system in the field of innovation management, in particular, clarifies the relationship between «new product» and «innovative product», defines the concept of «digitalization» at the micro and macro level. The system of integration of a new product into enterprise management in a strategic context was proposed, allowing to determine the impact of a new product at any level of «The Reference Architecture Model for Industrie 4.0» (RAMI 4.0) in advance.