Haievskyi V. Benchmarking as an instrument of anti-crisis management of enterprises

The dissertation work is devoted to substantiating the features of benchmarking as an instrument of anti-crisis management and forming practical recommendations for its implementation at enterprises. The dissertation study proposed a conceptual model for the introduction of benchmarking as an instrument of anti-crisis management at enterprises. It is proposed to use the following main steps: 1. Identify the goals and defining the areas in which the benchmarking methodology will be applied. 2. Selection of benchmarks with which the enterprise will be compared using competitive intelligence tools. 3. Selects the type of benchmarking. 4. Data collection and processing. 5. Introduction of best practices into practice. The theoretical approach to the definition of benchmarking has been improved. As a result of the study of the concept of benchmarking as an anti-crisis management tool, the author's definition of benchmarking was provided, namely: benchmarking is a management tool, uses comparisons between the data of one's own and competing enterprises that occupy advanced positions in a certain segment of the economy and the allocation and implementation of best practices for the development of one's own enterprise. In addition, the author improved the methodology for making anti-crisis decisions at enterprises with the help of benchmarking. It is proposed to carry out the following main stages: 1. Assessment and identification of shortcomings of agribusiness practices. 2. Find information on how to solve the problem. 3. The choice of reference practice provides for the analysis of the work of other divisions of the same enterprise in another area of activity of the agribusiness. 4. Analysis of information obtained during analysis, determination of limitations of benchmarking implementation or possible shortcomings after its implementation. 5. Implementation of the decision made using benchmarking. 6. Analysis of the consequences resulting from the decision.