This thesis is devoted to the development of theoretical and methodological support for the formation of adaptive strategy in cognitive management of the enterprise.The scientific and methodological basis of the study consists of works of foreign and national scientist in the field of cognitive management, adaptive management, proactive management, competitiveness management. To solve the tasks set in the work were used general scientific research methods: logical-theoretical generalization, analysis, synthesis, and special methods: expert analysis, machine learning, methods of panel data analysis, matrix models, methods of simulation, cognitive, scenario modeling.
The first sector is shown the IT sector as one of the drivers of economic growth in the context of sectoral policy of Ukraine's economic development. The sector is characterized by outpacing growth rate compared to the global level, increasing share of exports in the general structure of exports of Ukraine. It was identified that the high rate of spread of "shocks" in the global economy leads to the need of usage technologies of qualitative or combined (quantitative-qualitative) analysis of these processes.
The cognitive management is considered as a management, based on cognitive modeling, which allows to predict the consequences of management decisions, to develop effective strategies in the conditions of incompleteness and heterogeneity of information and turbulence of the external environment taking into account the important offered factors and tendencies. The mechanism of formation of adaptive strategy in cognitive management of competitiveness of the companies of IT sector was offered. This mechanism, in contrast to the existing ones, consider the contour of antisyping, which allows to determine the stability of competitive positions of companies in the IT sector of Ukraine and develop a proactive adaptive strategy aimed to maintain a high level of competitiveness in both local and global markets and to increase the business value of IT companies. The main blocks of the proposed mechanism are: block of estimation and forecasting of the state of the company’s environment and block of management decisions. The range of tasks of each block of the mechanism and methods of their solution are defined.
The second section of the thesis includes the methodological support of solving the tasks of the unit of assessment and forecasting of the state of the enterprise environment, which is allowed to form a system of diagnostic indicators of competitiveness; identification of homogeneous clusters in terms of competitiveness of IT companies; finding the predicted values of the level of competitiveness taking into account trends in the IT sector; to assess the stability of competitive positions and decide on the feasibility of applying an adaptive strategy for managing the competitiveness of IT companies. The proposed methodological approach has been tested on data from 20 companies in the IT sector of Ukraine. A proposed cognitive model of the level of competitiveness of an IT company makes it possible to simulate the dynamics of changes in the level of competitiveness due to certain management influences. The third section of the thesis consists of algorithms of formation a proactive adaptive strategy which considers such groups as factors of industry development, factors of competitiveness and factors of the financial potential. The algorithms make it possible to generate a variety of strategic alternatives, assess their effectiveness, choose the most appropriate proactive strategy to increase the competitiveness of the IT company. Created models is based on diagnosing the state of the environment, the financial potential of an IT company, position in the global market and allow to form a vector of strategic development, choose a type of proactive strategy adequate to the current situation. The models were tested on data from the three largest domestic IT companies operating in the Ukrainian market: EPAM, Luxoft, Infopulse. Based on the analysis of the cognitive model, scenarios of the effectiveness of the proactive strategy of EPAM company were developed. The scenarios consider strategic alternatives, including a set of management influences aimed on increasing the efficiency of the functioning as separate local subsystems and as the whole system. The practical value of received results of thesis is submitted by the references of implementation into the enterprises activity: LLC “DMD-Binary” (reference №1/06 from 08.06.2020), LLC “RISE 19” (reference №1/07 from 07.05.2019) and in educational process at Simon Kuznets Kharkiv National University of Economics (reference № 20/86-02-118/1 from 26.06.2020).
