Golovko R. Ensuring risk protection of farms

The study of the modern paradigm of risk theory revealed the content of the category "enterprise risk protection" as a set of organizational and economic measures to influence the strategic subsystems of its activities: financial (asset status, which guarantees it constant solvency), investment (selection and assessment of forecasting the investment attractiveness of potential investment objects), production (reduction of unit costs of products and services) and management (logically consistent system of actions aimed at implementation of strategic goals), which ensure the ability of the enterprise to prevent and minimize losses due to risky situations, rational structure of production and the realization of competitive advantages. These subsystems of risk protection provide an opportunity comprehensively characterize the production and economic activities of farms, to draw conclusions about the efficiency of use of available resources and to identify reserves for improving the economic condition of the enterprise.