Krapyvina D. Innovative management of regional media platforms in the conditions of permanent crisis phenomena

The dissertation is devoted to the formation of theoretical and methodological and applied bases of innovative management of regional media platforms in the conditions of permanent crisis phenomena. It is determined that for the media the sphere of innovation management is quite important because it is constantly in the field of transformational changes. Without effective innovation management in the media sphere, the function of competitiveness will not be realized both in the domestic market of media services and in the world. The mechanism of transformation of the media sphere in the conditions of permanent crisis phenomena is substantiated, which can be characterized as an mutually integrated system of normative-legal, scientific-innovative, software-technological and resource-infrastructural provision based on use of digital tools, principles of citizens rights and freedoms, society and the state and is aimed at fulfilling the task of forming and implementing state information policy. The main directions of innovative development of the media sphere in modern conditions of crisis phenomena are substantiated, among which: development of creative industry in Ukraine, through construction of model of innovative investment in development of creative economy; functioning of regional media platforms on the basis of crowdfunding; conceptual approaches to state support of the media sphere; building public-private partnership through an organizational and managerial model of interaction.