Konakova K. Formation of Investment Attractiveness of the National Economy

The dissertation is devoted to solving an important scientific and practical task of the investment attractiveness formation as a prerequisite for increasing investment flows in Ukraine. To solve this problem, the content of such concepts as «investment», «investment activity» and «investment attractiveness» is specified. The importance of investment attractiveness in the process of the national economy modernization is clarified. Theoretical and methodological bases of the systematic research of the investment attractiveness essence and stages of its increase are determined. Within the study of theoretical foundations of investment attractiveness of the national economy, a plurality of approaches to determining the essence of this concept is revealed, critical analysis of which allowed to deepen its understanding as an integral characteristic of the investment climate; the development level of the investment infrastructure, which affects the formation of return on investment, investment risks; subjective assessment by of the country, region, enterprise by the investor when making a decision to invest its funds. We propose to define investment attractiveness as a concept of evaluative nature, which reflects the feasibility, opportunity and prospects of investing by the investor on the principles of maximum benefit, taking into consideration the factors influencing the return on investment.