Osmolovska A. Ukraine’s Image Formation Policy in the Information Space of Foreign States After 2014

The complex research of Ukraine’s image formation policy in the information space of foreign states is made. The Ukraine’s external image formation policy is a combination of real mechanisms and purposeful actions for the formation and promotion of the set of ideas (images, associations, interpretations) about it in the information space. Emphasis is placed on the subjects and results of such a policy. Even in the absence or weakness of the state policy of image formation and promotion in the information space of foreign states, the Ukraine’s image is formed, but not by Ukraine. Based on this fact, the author formulated indicators of analysis and comparison of the image of Ukraine in the external information space through its components. The research proves that the state policy of Ukraine needs to be adjusted in the abovementioned context by strengthening local images and national values, actual associations and identifications of Ukrainians. It should be a common cause of government, business and community. The key thesis of the qualifying scientific work is the understanding of urgent activation of all resources and stakeholders to adjust the external image of Ukraine. The research appeals to the civil sector and business, government institutions, diplomatic missions and diasporas around the world to unite them to restore a positive image of Ukraine and Ukrainians. The author built a complex model "Ukraine to the World", which reflects the fact that the image of the state is formed under the influence of its foreign policy components: security policy, diplomacy, law, social, economic policy, and promotes in frames of the information policy. The author revealed that the formation of the external image of the state, and especially of its components, set of visions, should begin from local territories and effective state policy of regional development.