The dissertation research is devoted to the problem of forming entrepreneurial culture of primary school students at physics lessons. The rapid industrial revolution 4.0 prioritizes completely new principles of reality, combining virtuality with reality, globalization with individualization. Unstoppable economic metamorphoses and "transparent" digital space are shaping the unique features of future generations of Z and Alpha. According to our convictions, entrepreneurial culture is an important component in the complex modern paradigm of ontological values. The beginning of its complex formation is relevant to carry out in accordance with the psychological readiness of children – in 7-9 grades, and vital knowledge that synthesizes theoretical with empirical, a priori with a posteriori, can be qualitatively mastered in applied disciplines, one of which is physics. However, this method does not have a proper scientific basis yet. These factors determined the choice of the topic of our research – "Formation of entrepreneurial culture of primary school students at physics lessons». Attention is focused on the need for students to master entrepreneurship, defined as the ability to generate new ideas and initiatives and implement them in order to improve the well-being and development of society, the ability to behave rationally as a consumer, effectively use individual savings, make appropriate decisions in the field of employment, finance, and so on. It is determined that the formation of entrepreneurial culture of primary school students at physics lessons is understood as a multidimensional pedagogical interaction in the school paradigm of teaching physics, which provides the generation and practical consolidation of a system of value orientations aimed at awareness of their own strengths and weaknesses, knowledge about the existence of various contexts and opportunities for converting ideas into personal, social or professional activities; understanding approaches to project planning and management, understanding economic and social opportunities, creativity, strategic thinking, critical analysis, innovation, drawing conclusions, coping with uncertainty, and personal qualities that describe entrepreneurship. The state of entrepreneurial culture is analyzed and further prospects for its development are considered. The psychological and pedagogical foundations of the formation of entrepreneurial culture of primary school students in physics lessons are studied. The article describes the structure of entrepreneurial culture, which should be considered in the unity of four components: axiological-personal, cognitive, praxeological, and reflexive. The article considers the formation of entrepreneurial culture of students in schools of European countries, such as Finland, Sweden, and the Netherlands, where there is a wider recognition of the value of entrepreneurial training, teaching entrepreneurial ways of thinking and acting. 13 The contents of the physics component of the educational curriculum for grades 7-9 are analyzed and opportunities for forming entrepreneurial culture of primary school students at physics lessons are identified. Theoretical study of scientific sources gives grounds to believe that the entrepreneurial culture of students can be formed using the content of physics educational material and forms and methods of work, and this requires the involvement of effective traditional and innovative methods, techniques and forms of teaching in their appropriate scientifically based combination. The methodology of forming the entrepreneurial culture of primary school students at physics lessons is theoretically justified and implemented. The model of methodology for forming the entrepreneurial culture of primary school students at physics lessons consists of interrelated blocks: methodological-targeted, methodological, diagnostic.
