Volokhova H. Corporate Identity Management

Українська версія

Thesis for the degree of Doctor of Philosophy (PhD)

State registration number

0821U102528

Thesis Registration Form

0821U102528.pdf

Applicant for

Specialization

  • 051 - Соціальні та поведінкові науки. Економіка

27-10-2021

Specialized Academic Board

ДФ 26.006.043

Kyiv National Economics University named after Vadym Hetman

Essay

In the presented dissertation the theoretical and methodical bases of management of corporate identity of the enterprise are investigated, diagnostics of corporate identity of the enterprises of the brewing industry of Ukraine is carried out and ways of improvement of process of its management are defined. The dissertation examines the role and place of corporate identity in socio-economic relations, which is to improve the conceptual presentation and systematization of approaches to the study of the concept from the standpoint of various scientific fields and areas of activity to further develop the interpretation of the concept of corporate identity, which is based on the introduction of business economics to an interdisciplinary approach in order to further define corporate identity as an intangible asset of the enterprise.

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Files

Dis.doc

autoreferat-aref.doc

autoreferat-aref.doc

autoreferat-анотація укр_англ.docx

autoreferat-анотація укр_англ.docx

dis.pdf

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