Meleshchenko O. Discursive strategies of Donald Trump’s English political twitting: cognitive multimodal analysis

This thesis focuses on the study of discursive strategies of Donald Trump’s political twitting from the cognitive multimodal perspective. This thesis is pioneering a systemic approach to cognitive multimodal analyses of discursive strategies of Trump’s political twitting, characterizing political twitting as a genre of the political internet discourse as well as a multimodal (hyper)text. It provides new investigation tools to construct the hierarchical structure of the discursive strategies and substrategies of Trump’s political twitting realized by the rhetorical techniques of rational, emotive, volitional, and suggestive communicative influence. It also allows to reveal mono- (verbal) and multimodal (verbo-visual) means of realization of rhetorical techniques and elucidate the interface between multimodal semiotic resources of multimodal rhetorical techniques of Trump’s political twitting.