Sharoian F. Strategy for Diversifying International Activities of the Ukrainian Metallurgical Enterprises.

The dissertation is devoted to the deepening of theoretical provisions and the development of practical recommendations for the formation of development strategies for industrial enterprises of Ukraine on international markets. The global trends of a disproportionate increase in the volume of production capacity and the corresponding increase in the level of competition in international markets lead to a strengthening of the role of the governments of the producing countries in the regulation of trade relations, which is reflected in the policy of protectionism with the aim of protecting the national producer. This trend is quite relevant in relation to the metallurgical industry since this sector of production is capital-intensive and strategically important for many countries. For the economy of Ukraine, the metallurgical industry is strategically important, as it is a net-exporting industry, creates a large number of jobs, has a significant share in the formation of the country's GDP, and has investment attractiveness for foreign capital. In this way, the management problem of risk minimization of activities of Ukrainian enterprises in the metallurgical industry on international markets was determined. The conducted comparative analysis of development strategies for industrial enterprises on international markets made it possible to determine the strategy of diversification of international activity as the most suitable for solving the management problem. In the process of researching the essence of the concepts "strategy" and "diversification", the author's category "strategy of diversification of international activity" was developed. The analysis and assessment of global trends in the international markets of the metallurgical industry made it possible to determine the key market factors influencing the direction of the long-term development of the industry. Among the key global trends in the metallurgical industry, the following were highlighted and described in detail: extensive growth of steel production in the world; increasing the role of steel consumption in world GDP; the impact of steel production and consumption in China on fluctuations in demand, supply and prices in international markets; strengthening of protectionist measures through the use of non-tariff trade barriers in international trade in products of the metallurgical industry; decarbonization of global steel production; use of recycled metal scrap in steel production. These trends made it possible to better analyze external and internal factors of the business environment with the help of such market analysis tools as STABS analysis and SWOT analysis.