Kovalchuk V. Theoretical and Methodological Principles of Communications Management Strategy in Institutions of Higher Education

The dissertation is devoted to verifying theoretical provisions and developing practical recommendations for substantiating the communication management strategy in higher education institutions. Integrating the domestic sphere of education into the European space requires improving the management mechanisms of higher education institutions, which ensure their effective functioning in the educational environment. In the conditions of digitization of the economy and society, the importance of communication is increasing as an effective tool for boosting the demand for higher education. One of the ways to solve this problem is by using modern communications and information technologies as the main tools of influence on the external and internal environment of higher education institutions.