The dissertation is a theoretical and experimental study of formation of leadership competence of future marketologists in the process of interdisciplinary training. As a result of the developed research concept containing four provisions, the author’s interpretation of pedagogical technology of formation of leadership competence of future marketologists as a set of integral components such as
teaching methods, forms and means based on integration of disciplines, forms of control and correction, blocks (target, theoretical-and-methodological, content-and- organizational, diagnostic-and-result), which are consistently implemented into educational process and guarantee future marketologist self-realization in different kinds of leadership activities are presented.
The following approaches were the basis for the pedagogical technology: competency, systemic, activity, axiology (value), integrative, resource-based, personality-oriented, technological. There were used principles: fundamental (scientific, systemic, integration, professional and humanistic orientation, visibility, consciousness and activity, emotional learning) and specific (interdisciplinary, ideological pluralism, reflectivity, creativity, leadership, facilitation, unity of consciousness and activity). The stages of the introduction of pedagogical technology into the practice of university education are distinguished: orientation-and-motivation, operational,
refleсtive-and-analytical. The orientation-and-motivation stage orients towards the following: formation on the part of students of motivation for leadership competence and their understanding of realization of further leadership activity; operational stage – formation of leadership skills and qualities; refleсtive-and- analytical stage – evaluation of the level of formation of leadership competence of future marketologists. The corresponding forms, methods, and means of realization of the educational process based on the integration of disciplines are given within the specified stages. The following teaching methods were implemented in the dissertation: dialogue-discussion, collaborative (projects), games, training, case-method, exercises. Forms: lectures (problem-based, binary, lecture-discussion with multimedia support, educative), practical classes, seminar discussions, debates, trainings, games, brain storms, webinars, disputes, projects, etc. Means: set of teaching and methodological materials, psychological and pedagogical techniques, electronic and video resources. Within the framework of the pedagogical technology modernizatiоn of the 15
educational content of disciplines “Introduction to speciality”, “Foreign language for professional purposes”, “Information technologies”, “Marketing communications”, “Consumer behaviour”, “Marketing of innovations”, “Establishment and management of business”, “Interactive marketing”, “Psychology of management and conflictology”, “History of Economics and economic thinking”, “Theory of motivation”, “Public relations” is revealed. The improvement of discipline content is performed due to new theoretical and
practical knowledge about leadership competence with the use of interdisciplinary approach. Author’s special elective course “Leadership in marketologist professional activity” has been developed; modernized forms of extracurricular work (group project, discussion club “Modern marketologist-leader”, brain ring, “Pedagogical workshop”, non-formal education); internship (events, which
maintain contact between an enterprise and community, development of an advertising project of a product, development of the bank of prospective research areas, benchmarking, portfolio analysis, SWOT-analysis of a company, my actions as a director of a marketing department), research work (practical education conferences, participation in students’ lecture bureaus, contests, project on
investigation of the problems in the region), relevant forms of students’ independent work aimed at formation of skills of development of students’ leadership competence have been designed. A set of teaching and methodological materials for teachers has been developed to improve their leadership competency.
