Language resources that are used to create advertising texts for different educational advertising are examined in the dissertation. The dissertation outlines the lexical, grammatical, and stylistic qualities of language units that are designed to inform, argue, persuade, and induce action. The theoretical foundations of the study of advertising texts in the field of education have been substantiated, the essence of educational advertising as a complex linguistic and paralinguistic phenomenon, a tool of communication and influence on mass consciousness, operating with verbal and non-verbal means to achieve the goal, have been clarified. A comprehensive study was performed on texts advertising educational services at different levels of education using a wide source base. The structure of these genres, including prospectuses, booklets, leaflets, and advertisements, was analyzed, along with the unique verbalization of the advertising idea in each component. To achieve the research goal, the main tasks of the dissertation should be accomplished by determining the essence of educational service advertising text and tracing the content structure of the constituent terms and their interaction, thereby determining the main characteristics of the composed term. The functions of educational advertising, characteristics are described, types of advertising texts are characterized, their structural and content scheme is analyzed. The functional load of structural components in the verbal part of an advertising message is determined by the load factor. The investigation explores the usage of Lexico-grammatical classes in advertising texts, revealing how they contribute to text structure and specificity as information constants and markers of influence.The features of syntactic organization of advertising texts are analyzed, and the most typical syntactic constructions of headings, slogans, and echo-phrases and their communicative-pragmatic functions are allocated. Analyzing the syntactic organization of advertising texts involves determining the communicative-pragmatic function of the typical syntactic constructions of headings, slogans, and echo-phrases. Moreover, the use of language resources in advertising to establish a positive image of educational service providers is discussed. The most productive techniques in educational advertising texts were identified, and the mechanisms of speech influence on the recipient were decoded. Problems of language culture in educational service advertising texts were characterized as a result of identifying stylistic means.
