Tomashevska M. The Representation of Brexit in the information space of Great Britain

The object of the study is the development of the information society in the United Kingdom in the context of the media representation of socio-political processes and phenomena related to Brexit. The subject of the study is defined as the role and significance of British media both as a transmitter of information about Brexit and as a political actor promoting various positions regarding the United Kingdom’s membership in and relations with the European Union. This research investigates the representation of Brexit in the information space of the United Kingdom and the role of media as an active political actor in the Brexit process. The study applies an interdisciplinary methodological framework combining media communication theories, scientific principles of historicism and systematicity, and a set of general, interdisciplinary, and specialized methods. A synthesized analysis of Brexit’s media portrayal highlights the decisive influence of the media on the outcome of the 2016 referendum. The research introduces a comprehensive methodological program integrating modern academic discourse and operational research tools. Additionally, the structural-functional analysis focuses on the activities of public and political organizations that supported either the “Leave” or “Remain” campaigns during the referendum preparations. The findings contribute to understanding the transformation of political communication under conditions of global mediatization.