Strachkova N. Autonomous Republic of Crimea on the market of recreational services (socio-geographical evaluation of competitive positions)

The market of recreational services of the Autonomous Republic of Crimea. The estimation of competitive positions AR of Crimea in the market of recreational services (MRS). The results of geomarketing researches are generalized in the field of public geography. The technique of the comparative analysis of competitive positions territorial MRS is developed which includes a substantiation of the program. The geography of demand, consumer preferences and degree of satisfaction by rest on a peninsula with the help of sociological in derogation among tourists, living outside of Crimea is revealed. The conformity of the offer to real demand is revealed through sociological interrogation among the organizers of rest in Crimea. The estimation of competitive positions MRS of Crimea at the international, national and regional levels is made and the strategy of strengthening of its competitiveness is proved.