Kuchar O. Optimization of drugs promotion system on the native market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U002115

Thesis Registration Form

0402U002115.pdf

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

07-06-2002

Specialized Academic Board

Д 35.600.02

Danylo Halytsky Lviv National Medical University

Essay

Object - native pharmaceutical market; the aim - theoretical substantiation, engineering of the applied positions and concrete recommendations for optimization of drugs progress system on the native market through improvement of a choice of distribution channels and work of representation of the pharmaceutical firm - manufacturer; methods - sociological, expert estimations, bibliometric, semantic, economic, statistical, system analysis, descriptive and matrix modeling; novelty - a number of not enoughed theoretical and practical problems of system of progress of drugs on the market is decided; the results - the appropriate recommendations are developed; is introduced - the Ministry public health in Ukraine during preparation of the national program "Reproductive health 2001-2005", representation of foreign pharmaceutical firms, state joint-stock company "Drugs of Ukraine", the periodic pharmaceutical editions, educational process; area - pharmacy

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