Akayomova A. Development of advertising business in Ukraine in 90-s’ years XX of century.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U003769

Thesis Registration Form

0402U003769.pdf

Applicant for

Specialization

  • 07.00.01 - Історія України

22-11-2002

Specialized Academic Board

Д 11.051.02

Essay

The dissertation is devoted to the analysis of development of advertising business in 90 years of the ХХ century in Ukraine. With getting independence by Ukraine in 1991 the advertising business became an independent branch of manufacture. The development of advertising activity in Ukraine deals with formation of legal base of advertising. In 90 years more then 10 high schools preparing experts in the field of advertising were opened in Ukraine. Among the basic directions of advertising activity in the researched period the most effective were: advertising on TV and radio, advertising in press, outdoor advertising.

Read more

Files

AREF.doc

ВИСНОВКИ.doc

ВСТУП.doc

ЗМІСТ.doc

Перелік умовних скорочень.doc

РОЗДІЛ І.doc

РОЗДІЛ ІІ.doc

Розділ IV.doc

Розділ V.doc

Розділ ІII.doc

СПИСОК ЛИТЕРАТУРЫ.doc

Сноски.doc

Титульный.doc

обложка автореферата.doc

Similar theses

0524U000066

Yurii Mytrofanenko

Revolutionary transformations of the period of liberation struggles 1917-1922 in the territory of Central Ukraine

0424U000029

Mykola S. Balaban

Lviv during the first two weeks of the German-Soviet war (June 22 – July 4, 1941): a microhistory of violence

0424U000026

Nadija D. Skokova

The East Galician Zionist Federation (1928 – 1929)

0424U000030

Vasyl V. Syvak

Eucharistic Iconography in the Ukrainian Cultural and Historical Tradition of the 17th-18th centuries: Origins and Symbolism

0424U000009

Mykhailo Khutorianskyi

Socio-economic and political factors of the formation of attitudes of the population of Ukraine in the 1950s – first half of the 1960s