Khizhnyak T. Improving the marketing communications in promoting of prescription drugs

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U001364

Thesis Registration Form

0404U001364.pdf

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

19-03-2004

Specialized Academic Board

Д 26.613.04

Essay

The thesis is devoted to development of the scientifically based recommendations concerning the optimization of enterprise communication activity in promoting prescription drugs. The realization plan for marketing communications and the method for controlling enterprise communication activity have been worked out, pharmacoeconomic investigations for penicillin antibiotics have been carried out the matrix for decision making concerning aminopenicillin prescribing as well as the algorhythm of marketing communication model in promoting prescription drugs have been created.

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Files

автореферат--А_Титул.doc

автореферат--Б_Текст.doc

автореферат--В_Рис. стр.13.doc

диссертация--А_Титул.doc

диссертация--Б_Вступ.doc

диссертация--В_Розділ 1.doc

диссертация--Г_Розділ 2.doc

диссертация--Д_Розділ 3.doc

диссертация--Е_Розділ 4.doc

диссертация--Ж_Розділ 4 таб.doc

диссертация--З_Розділ 5.doc

диссертация--И_Література.doc

диссертация--К_Додаток А.doc

диссертация--Л_Додаток В стр.doc

диссертация--М_Додаток В.XLS

диссертация--Н_Додаток Д_стр.doc

диссертация--О_Додаток_Д.xls

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