Lysak G. The optimization of the market activities of pharmaceutical enterprises with the use of the Public relations conception

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U001955

Thesis Registration Form

0404U001955.pdf

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

16-04-2004

Specialized Academic Board

Д64.605.01

Essay

The thesis is focused on the development and implementation of scientifically justified recommendations aimed at optimization of production and market activities of pharmaceutical enterprises with the help of PR techniques. There has been done a study of the practical use of public relations in the activities of domestic pharmaceutical enterprises. A comprehensive assessment of the efficiency of communication techniques used by pharmaceutical enterprises to supply medicines to the population of Ukraine has been prepared. There have been proposed methodologies for evaluation of participation in exhibitions, special PR-events, assessment of image, increase of integration of marketing communications, establishment of corporate culture and promotion of the sale of medicines in chemist's shops. An analysis of production and financial activities of a pharmaceutical enterprises has been carried out and a program for raising the competitiveness of pharmaceutical companies with consideration of the requirements and demands of medicine consumers has been developed and implemented

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Files

AREF.DOC

Д-я--Дод. I.1. стр.202-207.doc

Д-я--Дод.І.2-І.3 стр.208-211doc.doc

Д-я--дод.В.1-В.3 стр.181-189.doc

Д-я--дод.Д.1 стр.190-191.doc

Д-я--дод.Л стр 215.doc

Д-я--дод.Н стр.218-219.doc

Д-я--прод-е дод Н с 220.doc

Д-я--прод-е. дод. Д.2 стр 193.doc

Д-я--розд 1-2 до стр.35 doc.doc

Д-я--розд 2 с.38-40.doc

Д-я--розд 2 стр 36-37.doc

Д-я--розд 5 стр.126.doc

Д-я--розд.3 стр 72.doc

Д-я--розд.3-5, лит-ра. часть дод.doc

Д-я--справка для дод. А стр.157-160.doc

Д-я--титул дис.doc

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