Shevchenko I. Social and Economik aspects in investment activity management of industrial enterprises

3. Object of research - the process, which displays social aspects of investment activity of the enterprises. The purpose of research - theoretical substantiation of a social orientation and development of methodical rules management of investment activity of the industrial enterprises. A method of research - logic, economic and mathematical modelling, analysis of hierarchies. The theoretical result - is proved the approach concerning realisation of investment activity with the account both economic, and social interests and motives of behaviour of the enterprise according to its purposes, including social validity during distribution of the profit Applied value - the introduction of results in activity of the enterprises will ensure increase of a management efficiency with investment activity of the enterprise, enables its adaptation to conditions of external environment and stabilises financial parameters of activity of objects investment at the expense of the proved acceptance of the administrativedecisions. Scientific novelty - the approach concerning realisation of investment activity with the account both economic, and social interests and motives of behaviour of the enterprise according to its purposes, including social validity is theoretically proved during distribution of the profit; The algorithm of development of strategy of social economic development of the enterprise is offered, including investment activity, which provides definition of directions of increase of efficiency of its social politics; the methodical approach concerning an establishment of interrelation of strategy of the enterprise with the plan of the investments, which allows to provide prospects of its development; the algorithm of formation of investment strategy of the enterprise, which is based on principles of the system approach and use the results of activity; an estimation of social efficiency of investment activity with application of a method of the analysis of hierarchies; the approach to strategic planning of theinvestments as long-term program with the purpose of the co-ordination of priorities and resources directed on the decision of social tasks of development of collective of the enterprise; the approach concerning activation of investment activity on the basis of multiplicity model, which is used