Glazunova E. Methods of transnational corporation dealership management strategi

Object of research the processes of management of a dealer network transnational of corporation in conditions of economy of Ukraine. The purpose of research is the development of modern methods of management of a dealer network of transnational corporation in conditions of development of the market attitudes in Ukraine. Methods the system analysis, economic-mathematical modeling, theory of acceptance of administrative solutions, system dynamics. Results the features of functioning transnational of corporation in Ukraine and development of dealer networks in a system of realization of production are determined, the technique of definition of demand on production transnational of corporation is offered and the economic-mathematical maintenance of its realization is justified, the dynamic models of development of a dealer network transnational corporations permitting to trace a phases of life cycle of corporation during integration on new seller's markets are developed the methods of the substantiation of conditions and directions of expansion of a dealer network are offered which are based on the complex analysis of behaviour of the competitors and forecasting of market demand, the model of functioning of a dealer network is developed which allows rationally to distribute the discounts on the goods between the dealers with allowance for of criterion of a maximization of the profit of all company. Novelty the concept of a control system of strategy of a dealer network transnational of corporation is developed which is based on research of the consumer market and possibilities of the competitors, which introduction ensures organization of sales of production, dynamic models of development of a dealer network transnational corporations based on the concepts of marketing, permitting to trace phases of life cycle of corporation during integration on new seller's markets, mechanism of the substantiation of administrative solutions on creation of a dealer network based on modeling of deliveries of the goods transnational of corporation, research of the competitors and forecasting of demand, that optimizes administrative process, technique of study of dynamics of development of a dealer network transnational of corporation at assimilation of new seller's markets, that allows to evaluate a degree of influence of a new dealer network on a competitive medium of a segment of the market, methods of interaction of the head company and subdividings of a dealer network, Which basis makes the model of optimum distribution of the discounts on the goods between the contractors, that allows to maximize profit transnational of corporation. Area of use - interbranch.