Moklak A. Moklak A.V. Tourist attractions international arrival tourism in Ukraine (in the context of Ukrainian and Polish tourist contacts).

This thesis is an analysis of factors determining the tourist attractiveness and discusses the degree in which the are beneficial in international tourism. Furthermore, this paper tries to prove that the amount of tourist traffics in Ukraine depends not only on the singularity of the country's tourist attractions, but equally on the condition of the natural environment, friendliness of the inhabitants, qualified staff on tourist agencies, degree of personal safety, general image of the country, etc. Amount of funds intended for shaping tourist production, promotion and marketing with its scope of related areas are also of vital importance. Showing the effective ways of the advantageous use of various Ukrainian tourist attractions and intended for region planning, this paper presents also tourist region divisions of Ukraine based on an analysis of various factors affecting tourist functions. The outcome of a field inquire (which allowed to determine strong weak points of the Ukrainian tourist sectors) has helped to create a conception of development of strategy of improving tourist products. Making use of trends in the contemporary there has been also suggested a strategy encouraging international interest in visiting Ukraine with its numerous tourist attractions. Key words: tourist attractions, tourist attractiveness, international arrival tourism, tourist region divisions, tourist traffic, factors shaping tourist traffic, tourist infrastructure, strategy of product development.