Zubenko A. Interaction of the personality and social identity (social and philosophical analysis).

The subject of research is personal and social identity as public phenomena. The aim of research is social and philosophic analysis of the identity as complex social phenomenon through the prism of personal and social identity interaction at world civilized changes and transformational and modernization progress in Ukraine. Methods of research: interdisciplinary, system and structural-functional. Basic results: historical stages of the identity theory formation are discovered, semantic field of the identity in humanitarian - philosophic tradition is outlined. Conceptions of the identity in social philosophy, sociology and social psychology are generalized. The content, structure, fundamental formation mechanisms, formation methods and personal and social identity interaction are displayed. The base of identity pluralism and the dynamics of personal and social identity interaction at current civilized and cultural changes for the better are analysed. There were given additions to ways, forms and directions of the identity crisis overcoming in actual Ukrainian society.