Kryveshko O. Managing of distribution activity of enterprises in transformation economics.

The dissertation is dedicated to the issues of managing of distribution activity of enterprises under the present conditions of the development of economic relations. In the thesis the notion of distribution interrelated with other systems of enterprise has been defined. The theoretical and methodical proposition regarding the sense of distribution activity has been deepened. The necessity of marketing communications integration into the distribution systems is substantiated. The analysis of enterrelared and interaction distribution system with marketing communications is conducted. Methods of the evaluation of marketing communication effectiveness are proposed. The model of managing of distribution activity which is based on marketing communications has been drawn up.