Strelkovska A. Socially-pedagogical condition of formation of positively directed behaviour of youth by means of social advertising

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U002437

Thesis Registration Form

0407U002437.pdf

Applicant for

Specialization

  • 13.00.05 - Соціальна педагогіка

10-05-2007

Specialized Academic Board

К 26.053.09

Essay

The dissertation is devoted to a problem formation of positively directed behaviour of youth by means of social advertising. The theoretical analysis of a problem of formation of positively directed behaviour of youth is carried out, the essence and features of the given concept as pedagogical category is certain, concepts "social advertising" as a social factor-pedagogical of influence on the person are opened, mechanisms of its action and criteria of psychological efficiency of social advertising are certain. Socially-pedagogical conditions of increase of efficiency of influence of social advertising as parts of an advertising campaign-information, concerning formation of positively directed behaviour of youth are certain.

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Files

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