Shygimagina L. Love as the subject of philosophical discourse (social-philosophical analysis of the phenomenon).

The object of the investigation is love as a phenomena of social being. Purpose and task of investigation. The purpose of the work consists of making the conceptual model of understanding being and a man in the process of social-philosophic analysis, where love becomes a universal "foundation" that is made for all levels. Methods of investigation: the method of historical comparative analysis, dialectical-logical method, phenomenological, acsiological, and germenological methods, elements of comparative linguistics. For the first time it was made the universal lingua-semantic analysis for understanding "love", which gives the possibility of revealing the contents of its definition in being that causes the transformation of its sense in modern society. It was improved the conception of criterion that gives the investigated phenomena an instrumental character to this suggested model. It was proved the necessity of forming the new direction in pedagogic, (agape-pedagogic) as the stage of the process whichis forming the society and the personality as a loving man. For the including to the elaboration of social philosophy, philosophical anthropology, historical philosophy, personal psychology, culturology and ethics for the institutions and for foundation of special courses For taking as a methodological principle during the tutorial measures with students and other groups of youth at the studies of social rehabilitation.