Sotnikova N. Scientific and methodical approaches to risk minimization on the market of dietary supplements

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U000312

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

07-12-2007

Specialized Academic Board

Д64.605.02

Essay

The dissertation is devoted to the development of the scientifically based directions of risk estimation and minimization for producers, distributors and consumers of the dietary supplements. The risk factors affecting financial and economic activity of the given product market players have been determined. The features of sales, assortment policy building, dietary supplements positioning and promotion in Ukraine have been researched. Optimization approaches for the given issues are offered. Normative and legal regulation of dietary supplements market in the Ukraine and abroad has been analyzed. Recommendations for Ukrainian legislative base improvement have been offered. Consumer preferences have been investigated. Features and priorities of the further development of Ukrainian dietary supplements market have been revealed

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