Kutsenko S. Improving activities of wholesale pharmaceutical enterprises on the basis of logistic modeling

The thesis is devoted to perfection of wholesale pharmaceutical enterprises activity at drug distribution on the basis of development and introduction of the scientific-grounded models, methodical approaches, practical recommendations for the improvement of cooperation with pharmacies and drug producers. Being and prospects of wholesale pharmaceutical market development has been analysed. Methods of systems approach, logistic modeling, decisions making on the basis of the fuzzy set theory, multicriterion choice of alternatives are using. On this basis the models for the choice of drug suppliers by the wholesalers, logistic service quality estimations of pharmacies, determination of price discounts at drug distribution, multicriterion segmentation of pharmacies and choice by them wholesale supplier of medications are developed. Support facilities of logistic decisions acceptance for wholesale pharmaceutical enterprises are offered. Recommendations to practical application of the developed models and methods as a result of their implementation are given.