Chmykhun S. Social knowledge in informative communicative space of modern society

The object of the research is social knowledge as a phenome-non of social being. The purpose is to determine the essence, specific character of social knowledge, define its place and role in the information and communicative space of the mod-ern society. The methods of research combine the complex of philosophical, scientific and special methods, which provide the unity of social and philosophical analysis. The main re-sults include: the system explicative model of social knowl-edge was suggested; the normative and regulative character of social knowledge was explained; the binary role of social knowledge in the development of axiological sphere of the modern society was discovered and analyzed; the status of social knowledge was determined and its basic functions in mass-media production were analyzed.