Glushkova T. Idiostyle of newspaper edition

For the first time in the Ukrainian journalistic studies it is determined the basic theoretical principles of originality of newspaper edition; it is introduced the term "ideostyle of newspaper edition" into the context of journalistic studies. Such important aspects of ideostyle of newspaper edition as criteria of originality of newspaper edition, integral factors and expressive dominants are developed. The definition of ideostyle of newspaper edition is proposed in more general and concrete form in the view of presenting in it of linguistic and stylistic means. In this definitized conception it is studied the individual stylistic function of lexical means, namely idiomatical, substandard and slang lexis. Along with analysis of thematic and functional parameters of these lexical means in the newspaper editions it is studied such important phenomenon related to their functioning as cognitiveness and pragmatic aspects of communication.