Beletska A. Lexical suggestion of the newspaper texts in discourse in political opposition on 2004 - 2006.

The results of the researches of the modern Ukrainian media and their emotional merit lexicon within discourse of the political opposition on 2004-2006 have been explained in this thesis. It is shown in newspapers whose founders were governmental and non-governmental institutions, including political parties, that actualization of the texts emotionality is stylistic and functional method of feature reporting. The merit innovations were actualized in three directions: 1) in negative marked connotations that are within words; 2) in negative marked text distribution (such as epithet, metaphore, comparison, lowed lexicon, play of words, ideological oxumorones); 3) in pragmatically marked contexts. Just emotionally expressed lexicon helps to shape the public opinion in a determined ideological direction. It is approved a correlation between the quality of the newspapers feature reporting during the 2004-2006 elections and the pragmatical aspiracy of those who had organised the political discourse using feature reporting for purposes of the audience massification or demassification. The attempts to use the suggestion (influence) were observed in researched feature texts at stage of getting the readers audience the sense throw control over the implementation of the structure elements of these texts (emotional lexicon in this case). It is inherent to the modern feature reporting in the Ukrainian media such technologies of the increasing the emotionality with lexical remedies: methods of transform linguistics, perserveration of nominative, diplastia, using the pragmatic conservatives and transonimization of omonymes etc.