Zarits'ka V. The Newest Mythology as Element of the Social Technology: Social-Philosophical Aspect

The dissertation represents social-philosophical research of features of mythologization of modern social consciousness. Methodological bases and principles of studying of mythologization's features in social technology's processes are considered. The role and place of newest myths in the modern Ukrainian society's political life were investigated. The essence of the modern myth, it's features, structure and functions were determined. It was shown that a newest myth emerged during process involving the formation and creation of myth; the application of certain techniques or technologies in the creation of newest myths was investigated. It was demonstrated that a newest myth was a way for manipulation of mass consciousness, the role of the media in the process, which is the main tool propagate newest myth, was clarified.