Timanjuk I. Scientifically-methodical ground of marketing availability of antifungal medical preparations

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U004995

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

28-11-2008

Specialized Academic Board

Д64.605.02

Essay

The thesis is described existent structure of availability of medicinal preparations, that is complemented and improved by the constituents of marketing and technological availability. Generalized factors and the level of their influence on the index of availability of antifungal medical preparation. The division of providing of availability of medications is offered on the basic levels of management: state, level of region and level of pharmaceutical organization. Segmentation of population of regions of Ukraine conducted on demographic indicators indexes of morbidity and level of solvency. The algorithm of lead through of market segmentation is developed with the use of method of typological grouping. The method of calculation of value of service is developed for pharmacies establishments with the use of determination of index of amount of appeals in pharmacies establishments after antifungal medicinal preparations. The prognosis of volumes of sale of medicinal preparations is carried out on the basis of artificial neutron network and based their scientifically-practical use.

Files

Similar theses