Shorina A. Author's Television: genre forms and varieties

The author's television is researched as the direction of the TV production is now in the process of constant transformation. Being determined by the global historical context the intensive development of the author's television in Ukraine started in the second part of 90ies XX century. During this period lack of foresight of the personnel policy used by management of the TV companies which showed in the lack of talented and charismatic personalities on air on TV. Modern author's programs have given up the formal features of the first author's projects which formed certain stereotypes as to the quality of the informational product. These programs now have changed in the content and present not author's but personified TV. At the same time the principles of the information personification of the TV companies is now being used as much as possible.