Levchenko I. Improvement of promotion system of drugs of a wholesale pharmaceutical enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U001010

Thesis Registration Form

0409U001010.pdf

Applicant for

Levchenko Iryna Petrivna

Specialization

15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

Date of defense

06-02-2009

Specialized Academic Board

Д64.605.02

Essay

algorithm of lead through of market segmentation is The thesis is devoted to development of the scientifically grounded approach to improvement and efficiency estimation of promotion system of drugs in management market activity of a wholesale pharmaceutical enterprises. The modern tendencies of wholesale pharmaceutical market of Ukraine . The methodical approach to marketing research of relation of drugstores to wholesale pharmaceutical enterprises (WPE) with the use of multivariable models. The estimation of competition positions of WPE at the domestic market with the use of graphic mathematical model. The principles of forming of product assortment of WPE and criteria of its regulation. The marketing processing of drugs of promotion to the market on the example of sedation drugs of vegetable origin. The methodical approaches to planning and organization of marketing's communications of WPE. The approaches to determination of communicative and economic efficiency of elements of marketing's communications for wholesale pharmaceutical enterprises. The economical mathematical model of charges planning of WPE is on marketing's communications

Thesis supervisor

Mnushko Zoya Nikolaevna

Official opponents

Гудзенко Олександр Павлович
Громовик Богдан Петрович

Files

dis--ВСТУП.doc

dis--ДОДАТКИ.doc

dis--Додаток А.doc

dis--Додаток К.doc

dis--Додаток У.doc

dis--Додаток Ц.doc

dis--Додаток Я.doc

dis--ЗАГАЛЬНІ ВИСНОВКИ.doc

dis--ЛІТЕРАТУРА-испр..doc

dis--РОЗДІЛ 1.doc

dis--РОЗДІЛ 2.doc

dis--РОЗДІЛ 3.doc

dis--РОЗДІЛ 4.doc

dis--РОЗДІЛ 5.doc

dis--Рис 5.10.doc

dis--Рис.5.5.doc

dis--Рис1.4.doc

dis--СКОРОЧЕННЯ.doc

dis--ТИТУЛ.doc

dis--Табл. 2.1.doc

автореферат.doc

титул.doc

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