Runtsiv O. The territorial organization of the tourist service market in the region (on the materials of the Terno-pil region)

The object is the regional market of tourists services as a sphere of exchanging of tourist product. The purpose of the research is to study the present posi-tion of functioning of regional market of tourist ser-vices and speciality of its territorial organization, mo-tivation of directions of its optimization. The practical importance of the research consists in the usage the results of work in the motivation of sets of regional economical polity; in the development of tourist products of Ternopil region for internal and external usage, development the directions of increasing competitiveness of our region and other regions at national market of tourist services; in the process of preparation the students of such specialities as "Ge-ography" and "Tourism".