Zhadko S. Scientific and practical ground of the assortment policy of production pharmaceutical enterprises

The complex model of forming of the innovative portfolio of pharmaceutical enterprises with account of external and internal factors has been developed. Portfolio approach to forming of assortment policy of pharmaceutical enterprises has been described, a cluster analysis, dynamic АВС-analysis, modified grade analysis have been offered for the estimation of product assortment of drugs. Directions of marketing and economic researches at the update of the product assortment of pharmaceutical enterprises have been worked out. Perspective drugs for development and introduction in a production have been selected. The optimization model of the by turn financing of developments of drugs in composition of the innovative portfolio of pharmaceutical enterprise based on the principle of reinvestment has been worked. Complex ground of procedure of leadingout to the market of the trade mark of drugs has been conducted.