Popova Y. The marketings and farmacoeconomicals approaches to definition of market potentiall of antigelmint drugs

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U004998

Applicant for

Specialization

  • 15.00.01 - Технологія ліків, організація фармацевтичної справи та судова фармація

23-10-2009

Specialized Academic Board

Д64.605.02

Essay

In this work grounded scientific methodology for potential capacity of the pharmaceutical market, on example of antigelmint drugs. The model of forming the potential of pharmaceutical market has been worked. Groups of factors which affecting on the formation of its potential have been analyzed grounded and generalized. The methodical approach to studying consumer behavior on the market of antigelmint drugs has been worked. Method of estimation of pharmaceutical market potential with and quantification of specific groups of factors that influence on its formation developed, tested and proved by the example of antigelmint drugs. The model of calculation of the potential increasing or decreasing the capacity of the pharmaceutical market has been proposed. Developed and adapted to use a multi-layer artificial neural network to predict the capacity of the pharmaceutical market in the case of antigelmint action drugs.

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