Georgiyevska V. Formation and development of the advertisement and reference press in Eastern Ukraine from XIX century till beginning of XX century

Complex research of advertisement and reference press which existed on Eastern Ukraine from 1809 till 1917 is carried out in the dissertation. It was determined and defined the basic (9) thematic groups of this specialized press. It was described in particular reference (universal) editions, commercial and industrial; agricultural; marriage editions, theatrе and artistic periodicals, book editions, publicity editions, medical editions and resort editions etc.). Genre modifications of advertising are traced on the columns of the specialized press (in catalogues, price-lists, rubric advertising, advertising-history, consultations of specialists, advertising-appeals and advertising-poem) In the additions the alphabetical pointer of advertisement and reference press (207 editions), additional pointers, charts and diagrams which characterize development of this specialized press are offered.