Oliynik O. Glocalization as a sociocultural phenomenon

The object: the apprehension models of glocalization. The aim: the social and philosophical analysis of glocalization as a social and cultural phenomenon and its influence on the social perspective shaping. The methods used: retrospective, systematic, social and cultural analysis, synergetic, dialectical. The results: the development of the concept of glocalization as a social and cultural phenomenon, its essence being the degree of interference between the social and cultural universalism and the local context; the further development was given to the idea of glocalization genesis, attributes, and modi; the improvement was gained in the understanding of the peculiarities of the interaction between the global and the local in Ukrainian society; the conception of the determining factors in the development of glocalization processes in Ukrainian society. Implementation: the elaboration of the new concept of the national society development; education.