Moshchenskaya O. Development of International Publicity Activity in the System of World Market of Services

Object of research: development of the international advertising activity in system of the world market of services. The purpose of dissertational work is development of theoretiko-methodological bases of research of the world market of services and working out of scientifically-practical recommendations about development of the international advertising activity in system of the world market of services. Research methods: a dialectic method of scientific knowledge, a method of the analysis and synthesis, an induction and deduction, a method of unity historical and logic, a structurally functional method, comparative and economic-mathematical methods, methods of the statistical analysis, ordering. Theoretical results: consist in deepening of existing theoretiko-methodological bases and working out of scientifically-practical recommendations about development of the international advertising activity in system of the world market of services. Practical results: consist that the received results will assist development of approaches on maintenance of inclusion of Ukraine equal in rights in processes of transnationalization of the world economy. Scientific novelty: for the first time: the block diagramme of research of the international advertising space is offered; are improved: scientifically-methodical approaches by a quantitative estimation of expenses of the international advertising company; classification of kinds of advertising at the expense of specification of classification signs; have received the further development: organizational-methodical bases of regulation of the international market of services; definition of directions of development of the organizational-economic mechanism of the international advertising activity. Introduction degree: the recommendations developed and stated in work are introduced in activity of Donetsk oblast Administration; Donetsk Regional Commercial and Industrial chamber of Ukraine; Joint-Stock company "NORD" (Donetsk); Open Society "Hartsysky trumpet factory"; Open Company EFKO "Food components", and also in educational process of Donetsk National University. Use sphere: the interbranch.