Karam A. Scientifically-methodical approaches to the estimation and management of export potential of pharmaceutical industry of Syria.

The dissertation is devoted to scientific-methodical background of approaches and practical recommendations to estimation of export potential of pharmaceutical industry on the example of Syria with the use of economic analysis and methods of marketing researches. The features of export potential estimation of pharmaceutical industry have been determined. Indexes characterizing export possibilities of country and industry were expected. Method of calculation of coefficient of export potential of industry was offered. The algorithm of market researches of potential country of export with the purpose of planning medications export was developed. The method of ranking for determination of perspective groups for the subsequent export of medications was offered. Use of comparative price coefficient with for exposure of level of price competitiveness of remedies at the potential market of export has been background.