Lavlinskyy R. Stereotype as matter of social and philosophical analysis

Object: stereotype as phenomenon of social life. Purpose: opening of essence and specific of the phenomenon of stereotype, his actions, on functioning of consciousness in the context of culture. Methods: fenomenologicheskiy (at teaching of structure and basic descriptions of social stereotypes), system (during the analysis of role and functions of stereotypes in development of society), and also conceptual positions of social philosophy. Improved: concept vehicle and maintenance of the phenomenon of stereotype is specified as a fundamental element of communicative intercourse; analysis of stereotype with the use of categories of whole and part, general and odinochnogo, that can provide a maintainance and transmission of appearances and models of conduct in the context of identity; understanding of social stereotype is in historical and philosophical diskurse, where the phenomenon of stereotype is major in a civilized manner a dominant and value of social life of man and cultures. Got subsequent development: consideration of becomings and action of stereotypes as the social phenomena in a regional context; teaching of mechanisms of distribution of stereotypes facilities of mass-media which influence on character of human relations; it is well-proven that in the conditions of forming of mass consciousness in the period of public changes stereotypes fix emotionally positive (negative) offenses in mass and individual consciousness; the model of social stereotype is created and it is investigational methodology of his functioning in society as a major element of human communication. First: the complex analysis of role of social stereotype is carried out in the context of his functioning in a mass culture and public life; dialectics of display of stereotype is presented life of man, in accordance with possibilities of functioning of stereotype in the conditions of transformation and globalization of sociuma. The basic theses of dissertation can be used in research work, in mass medias, at development of problem of stereotypification of individual and mass consciousness, at the study of identification lines of task forces, spil'nostey, at program of measures which are directed on overcoming of stereotype in thought and conduct of man as a social subject development.