Sun Y. Nominating the objects of offering services in the Rus­sian-language pragmaticon of Crimea: lingvopragmatical and lingvo­culturological aspects.

The object is nominating the objects of offering services (NOOS) widespread on the territory of Crimea in the years 2008 - 2011. The aim is to examine the system organization and lingvopragmatic orientation of NOOS, to reveal its lingvoculturological specificity as the phenomenon of the regional onomastics. The methods used are method of linguistic description, method of system analysis, method of lingvoculturological analysis, quantitative analysis, method of oriented search. The thesis investigates the system organization, lingvopragmatic orientation and lingvoculturological specificity of nominating the objects of offering services (NOOS) as a category of Crimean pragmaticon. Our ideographic classification of NOOS includes five main groups: Nature, Human Being, Space, Time, Art. The lingvopragmatic analysis based on speech acts theory permitted to ascertain the correlation between the nomination characteristic parameters and the ideographic classification. It has been stated that the phenomenon of Crimea's polilingvoculturality manifests itself in active functioning in the sphere of NOOS of those language units which are sourced from Russian, Ukrainian and Crimean Tatar lingvoculturemes. The sphere is study process.