Zemlyakova T. The gender component of social communications: a structure and functions (on materials of printing media in Ukraine, 2008-2012 years)

The dissertation is the first complex analytical-synthetic research of gender component and its role in the structure of social communication. This paper presents three brand new practical vector of scientific knowledge in the theory of Journalism: 1) cognitive-subjective (emotional), 2) expressing notional, 3) management. There is revealed and compared the difference at the levels of the text and the personality according to their components. It was also researched the definitive differences and similarities of the terms "dendrology" and "feminology". There is analyzed component of emotion and perception in the journalists' job in gender field, the influence of external and internal stimuli to it and the author's interpretation of the communication features of the problem in the media text.