Kotova-Oliynyk S. Socio-Cultural Content of Visual Representations of Gender Relations in Modern Advertising

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U000634

Thesis Registration Form

0413U000634.pdf

Applicant for

Specialization

  • 09.00.03 - Соціальна філософія та філософія історії

22-02-2013

Specialized Academic Board

К 14.053.02

Zhytomyr Ivan Franko State University

Essay

Thesis work is devoted to examination of socio-cultural context of visually represented gender relations in modern advertising. Dealing with the dominant ideology, politics, economy, and culture, they affect the processes of identification, socialization, and self-fulfillment of personality. Based on the doctrines of social responsibility and gender equality author has analyzed the main directions to regulate visually represented gender relations in modern advertising that appear to be sexually discriminative. The elaborated recommendations are concerning the formation of a gender-sensitive advertising space in Ukraine by the means of development of gender culture of society.

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Files

aref.doc

diss.doc

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